Andrey Golub, Co-Founder and CEO of ELSE Corp was invited to give a live demo on stage at the FED: Fourm Dell'Economia Digitale in Milan on 22 March, 2017 - an event by Facebook and Confindustria.
The day revolved around ideas & innovations focused on 'what's next', and was filled with talks on Artificial Intelligence, Innovation, Industry 4.0, Robotics, Fintech, Cyber Security, and the list goes on.
Andrey presented to the audience, the company's Augmented Reality version of their 3D configurator, where a product can be customised by pointing a tablet at different samples, accessories and physical materials and the customised shoe is visualised as an interactive high-quality 3D model on the mobile device. During the demo he also spoke to the audience about the company's vision and work around 'Made in Italy' products and manufacturing and the Direct to Consumer retail model.