There were six winners in six categories last night at the Coraggio di Innovare (Courage to Innovate) - Digital Award 2017; and ELSE Corp, with its key concept called Virtual Retail, was one of them. Regione Lombardia, Unioncamere Lombardia and Meet the Media Guru launched the third edition of the Digital Award, a prize reserved for the best projects in the areas of Fashion and Design with digital at the heart of their strategies, each coming away with a cash prize of €10.000. 

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After whittling down the nominations, an expert committee selected the 18 most deserving projects in the Fashion and Design sectors. Split into six categories, it was then the turn of the public to vote online for their preferred projects. After this, an esteemed panel of judges selected the winning companies in each category. In ELSE Corp’s case, it meant winning the ‘Fashion: e-Commerce and Retail’ category.