Gaining a more permanent voice in the discussions and debate around Mass Customization and Personalization in the Fashion & Footwear industry, ELSE Corp’s CEO, Andrey Golub participated at the 9th World Mass Customization & Personalization Conference (MCPC 2017) which took place from the 19th to the 21st November. On the 20th November, he opened the MCP for Apparel and Textiles session and presented the company's project 'The Future of Footwear: From Mass Customization to Factory on Demand'.